How to Make Money on the Internet

Nowadays more than ever, online advertising has seen the highest amount of traffic. There are literally hundreds of thousands of marketers and people advertising their products and other company products online. What separates one ad from another? Is it the more money you spend per click or per impression making your ad appear more often driving in more traffic? Could there be a secret key ingredient that allows you to show your ad more often, on the top of the pages, and for nearly the same price?

I’m here today to tell you my friends there is. Google has recently changed there policy on how they critique your ad and its relevance to your capture page. Nearly 50,000 people have been banned from Google ad words for several reasons based upon their ad words in relation to their keywords, false advertising and promises, and unmatched domain names to their websites.  It is prevalent that you listen to what I have to teach you that will allow you to master Google ad words at an expert level.

The simple yet very affected techniques that I’m going to share with you have been taught to me from a past Google employee whose main objective was to critique ad words and keywords.  Whenever you are making an ad for a particular website you want to include the website title in your keywords. Your actual keyword density should be 2% of your total words on your capture page. So if your capture page has 200 words, your main keyword should be present 4 to 5 times on your capture page.

Marketers are always testing ads and capture pages to find which converts the best. I would highly recommend writing 2 ads per keyword. Each ad should contain tightly targeted ad groups. It is also important when creating ads you make one ad target search networks and the other target content networks. Search networks are all the sponsor ads that appear on the right side of the page when you Google a specific keyword. Content networks are found on people’s personal sites and not on Google’s search results. Keep in mind that content networks’ scan for themes in ad groups not individual keywords.

The best way to test whether your ads are interrelated to your keywords is by looking at the quality score of your keyword. The quality score is calculated every time your keyword matches a search query. How your quality score is calculated can determine the positioning of your ad. The higher your quality score, the lower your costs and the better ad position. Quality scores are scored with a number 1 to 10, 10 being the very best.

One of the easiest ways to increase your quality score is to simply use your keywords on your landing page. Your keyword needs to be prominently displayed on the page SEO, the title of your page should be one of the keywords, and on the meta. Meta is the actual title of the page, located on the very top of your browser. Always use multiple landing pages for your paid search campaign. A common mistake many marketers use one landing page for all their keywords which in the end leads to lower conversion rates and higher cost per click.

Lastly, here are a few tips on an optimal landing page that they must all include for better quality scores. Include back-links to your landing page. It is important to have a link somewhere on your page that resorts back to your original page. For example, if you have written an article on a specific site, have your back-link take the customer to that article which would contain your URL that leads back to your landing page. Include a privacy page, an about us page, contact us, sitemap, terms and conditions, and even a blog if possible. Relevance between keyword and ad, keyword and landing page, and ad to landing page all play an important role in determining your quality score. Did you know you can save up to 30% in cost per click by having a quality score of 8 out of 10 or higher? Yes, you can be rewarded for impressing Google. With that said please use this knowledge to better your quality score, increase the positioning of your ads, and decrease your cost per click. “It’s not what you learn but what you remember that makes you wise.”

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About the Author:
To be apart of an organization that helps its members achieve wealth, develop high levels of emotional well-being, and much, much more visit http://www.accomplishedentrepreneurs.com
Email: josh.accomplishedentrepreneurs@gmail.com
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Posted April 23rd, 2010 under PPC Advertising. RSS 2.0 feed. Leave a response, or trackback.