Ppc Budget, "how Much Should I Spend"
Deciding on a pay per click (PPC) budget can be a daunting task for a business new to the Search Marketing world and rightly so. Spend too much with little return on investment (ROI) and it wont be long before you feel a little jaded towards PPC advertising. Don’t spend enough on the other hand and many search consultancies will not have a product to sell you. It is a marketing tool that requires careful budget consideration. One cannot simply pull a figure out of the air and hope for the best. There are many ways to come to an educated decision on a PPC budget Here are three easy steps applying the “estimated cost per click, key word approach”.
(1) Identify the more general key words or phrases within your campaign, these are typically those key words that are only one or two words in length and have the highest volume of searches within the search engines. These key words will typically be the most expensive to impress on the search engines and as a result eat up your budget.
(2) The next step is to obtain an estimated cost per click on these key words. As an example you can obtain this using Google’s Key Word Tool from here: Key Word Tool
(3) Finally based on the above figures, you can make a informed decision on how much you will need to spend to obtain the desired clicks. Keeping in mind that this is a estimation and you will still need to allocate a portion of your budget to lower volume key words.
You can find more Search Engine Marketing (SEM) related material here,
www.focussearch.com.au
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April 27th, 2010 at 4:06 am
Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!