Jul
30
Online media has definite advantages
Online media has some definite advantages over offline media in terms of cost, reach, interactivity, targeting the right markets and measuring responses. For instance, pay per click campaigns provide the most qualified leads and are proven to have highest sales conversion rate.
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There are several techniques of search engine promotion such as SEO, PPC, Banner Exchange, Link Building, and so on. Let’s have a look at the advantages of online promotions over offline promotions:
1. Online advertising is relatively cheaper. It includes booking ad space in other websites, launching SEO or Pay-Per-Click campaigns, email marketing, viral marketing.
Offline marketing is expensive. It includes printing marketing material, placing print ads in newspapers and magazines, booking ad space in public places, producing and broadcasting television or radio advertisements, dispatching direct mailers.
2. Online advertisements are more interactive and therefore more likely to really connect with consumers.
Offline advertisements are generally not interactive.
3. Online advertisements do not violate the privacy of customers.
Offline advertisements such as cold calling violates your customer’s privacy.
4. Email marketing enables instant business communication whether the customer or business affiliate is across the street or across the globe.
Offline advertisements have a limited reach in terms of distance.
5. Advertising on the internet is not bound by time limits. Marketing campaigns can continue for as long as you want (often at minimal extra cost).
Offline promotions, be it print ads or radio/TV ads are usually bound by time limits.
6. Customer queries can be solved instantly and very cheaply in online media as visitors can themselves look up the website for further information.
This facility is often lacking in offline media, or would require expensive resources like call centre staff to service customer enquiries.
7. Customers can look up online advertisements at their own convenient time.
In offline media determines when a particular advertisement should be broadcast or printed. If you miss it, it’s gone!
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8. Search engine optimisation and pay per click is demand driven, as your company’s products and services appear at the exact time when the customer is seeking those services. This means you have a much higher chance of converting a lead into a sale.
Offline promotion is usually interruptive and blanket-targets an audience whether they are seeking your services or not.
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Jul
30
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